before

I am using Hexo to document my blog articles, but I haven’t found how to configure the internationalization of my
current theme appearance, so I write in a mix of Chinese and English.

(I will also try to write articles separately in full English and full Chinese). If you think my style is not very good,
please tell me how to improve in the comments section.

What is SEO

SEO, which stands for Search Engine Optimization, involves utilizing various techniques and processes to enhance a
website’s natural ranking in search engine results pages (SERPs). This, in turn, increases targeted traffic to your site
or product, thereby boosting sales and revenue.

It is not a service that can simply be bought directly, nor is it an unchanging technology; rather, it is a decision
that requires continuous and effective effort.

Therefore, no one can definitively claim that their SEO strategy is the only effective one or absolutely universal.
However, I will provide you with some suggestions to offer viable references.

SEO Strategy 1: On-Page SEO

On-page SEO refers to optimizing the content of your website to better serve users and enable search engines to more
effectively crawl and index your site.

1. Optimize the Content of Copywriting

High-Quality Content:
High-quality content is essential. The better your content, the more users will stay and potentially explore more
information on your site. The longer users stay, the more search engine algorithms will consider your site’s content
to be user-centric and high-quality, thereby recommending it more to other potential users.
Relevance
Search engines analyze content based on its relevance to searches. When your site’s content is highly relevant to
users’ search keywords, your site’s ranking will improve.
Good Readability Structure
When we first read an article, our initial focus is often not on dense text but on prominent headlines. If you can
enhance the structure of your headlines, it will encourage users to look further instead of being intimidated by large
blocks of text.
Alt Attributes in Images
If you are a website programmer, providing alt attribute values for img tags is helpful. Search engine algorithms
associate alt values with images to better understand their content.
Rel Attribute of Links
If you are a website programmer, you can use the rel attribute of the a tag to explain to Google’s search engine the
relationship between your site and the linked page, preventing the tracking of certain advertisement links or other
potentially irrelevant information.
More_Infohttps://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links

2. URL Optimization

When we access a resource online, we always enter the corresponding URL into the website’s search bar. Imagine this: if
an image’s address is site.example/?b=fksdlfnwejl&a=jlfnhwnfgevrnv%dfa%fs%fsa, would you consider it trustworthy?
How about image.com/img/nature/butterfly.png?

Make URLs Readable
Simplify your URLs. If your website is a blog, using the blog name as part of the URL is a good idea, such as
site.com/blogs/how-to-seo/
Include Keywords in URLs
Including keywords in the URL can help search engines recognize them and also let users know what type of content they
are about to see.

SEO Strategy 2: Out-Page SEO

Off-page SEO refers to the SEO activities conducted outside your own website, such as publishing links on other websites
or sharing your site on social media platforms. Off-page SEO often requires time to accumulate and cannot be simply
achieved through purchasing or optimizing site content.

I will share a few viable strategies for off-page SEO:

Sharing
Creating high-quality content is important, but it also needs to be seen by users. Write excellent articles and make
it
easy for your users to share your site (for example, use social sharing plugins on WordPress). This will increase your
influence.
Good URLs
Make your website’s URLs easy to share. If your website URL looks strange, external users may not click on it.
Social Media Presence
Social media is one of the most frequently used online services by modern people and inherently offers significant
exposure. Managing your website’s accounts well and sharing valuable content from your site on social platforms can
help you accumulate more customers.
Building Backlinks
Backlinks are links from one website page to another. If your content is good enough to be cited on external sites (or
if you post on other sites), this will bring you additional traffic.

SEO tools

semrush Keywords Mining/Comprehensive Tools for Competitor Website Analysis

semrushhttps://www.semrush.com/
moz Backlink Analysis Tools

mozhttps://moz.com/
Kwfinder Keywords Analysis Tools

kwfinderhttps://mangools.com/kwfinder
Spinrewriter Translation English Pseudo-Original Tool
LongTailPro Long Tail Keyword Analysis Tool
WooRank Website SEO Optimization Evaluation
Ubersuggest Comprehensive SEO Tool
WordAI AI-generated pseudo-original content
Indexification Accelerate the indexing of your English backlinks.
Spamzilla Expired domain search, locate and purchase expired domains with existing backlinks.
iSpionage Competitive intelligence analysis to enhance SEO optimization.
StoryBase Long-tail keyword research tool.

Search engines are always evolving, and so must SEO strategies. This article may soon be outdated, but it can still
serve as a reference for decision-making.

This article cannot cover all the knowledge, but it provides a basic framework. For more in-depth SEO strategies, I
recommend further study in Google’s search engine documentation.

developers.google.com/searchhttps://developers.google.com/search/docs/fundamentals/seo-starter-guide